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Save Money on Postage

The current economic crisis is forcing many businesses to look for ways to cut costs.  One area where law firms tend to overspend is postage.  Here are some quick tips that may help your firm save time and money. more...

Web Marketing: What’s on your home page?

The first exposure many clients and potential clients will have to your firm is on your website’s home page.  It is extremely important to make a good first impression.  Here are some tips that will help you make the most of your home page. more...

From the PrimeLegal Blawg: Law Firm Marketing in a Recession

First published in 1985, Ogilvy on Advertising, by David Ogilvy is a handbook for understanding the cornerstones of advertising.  Even though Ogilvy predated the dawn of online advertising his wisdom is timeless.  more...