Pre-Paid Legal Services, Inc. imposes high standards on the provider law firms and on all referral attorneys that provide legal services for their members. In order to receive referrals, an attorney must meet the following requirements:

• Attorneys must be in good standing with any State Bar, Supreme Court or other bar regulatory body having jurisdiction over the attorney.
  
• Must have a minimum of two (2) years experience practicing law.
• Must have and maintain legal malpractice insurance with a minimum coverage of $100,000 per occurrence.
• Attorney coverage status is checked annually. Attorneys may have no public discipline by the Disciplinary Board of the Supreme Court for any state where they are licensed to practice law.
• If rated by Martindale-Hubble, attorney must be AV or BV rated (cannot be CV rated). A referral attorney can also be un-rated.
• Neither a Referral attorney, spouse, nor any employee or employee's spouse may be a Pre-Paid Legal marketing associate.
• In return for providing client referrals to you or others in your law firm, you will be required to provide legal services to the Pre-Paid Legal client at a discount of 25% off your standard rates for hourly and flat fee cases. We understand a reasonable retainer may be necessary. We also ask that you give our members a free initial consultation.

Several of these requirements are checked annually and semi-annually. These include the following:

Checked semi-annually:

• Must be active and in good standing with the bar
• Must not have a CV rating (can be not rated) on Martindale Hubbell
• Must have no public discipline

Checked annually on expiration date of malpractice insurance:

• Carry minimum of $100,000 coverage
• New questionnaire submitted with any changes (i.e. contact info, types of cases and locations attorney interested in, hourly and discounted rates, etc.)
• New Service Commitment Agreement signed

These requirements and reviews are meant to insure that Pre-Paid Legal members receive the finest legal service available. Keep an eye out for emails and letters from PrimeLegal, LC. They will contact your firm for both the annual and semi-annual checks.

The Personal Touch

Being good at your job involves more than simply going through the motions. This is especially true of the legal profession. If all it took to make clients happy were good legal advice it would be easy to keep and retain clients. The fact is clients decide whether they like an attorney based on the way they are treated. Putting a personal touch on your service and treating each client as a unique and special customer will set a standard that keeps them coming back. You don't have to make a grand spectacle. Sometimes it's the little things you do that make the greatest impact on people.

This is the essence of the WOW Service from the Heart training program developed by Pre-Paid Legal. The following video perfectly illustrates the effect that this type of customer service can have on a business.