Search Engine Optimization (SEO) Recommendations & Pricing

SEO requires both a long-term commitment and patience. There is no way to gain high search ranking over night. Favorable search results often take months develop. This is especially true for smaller firms who are new to online advertising.

• Content Development. To build site-ranking, you must continually add new content. This content must be targeted to specific keywords, yet must remain relevant and interesting to your law firm website’s visitors.

• Content Optimization. Optimize each existing page with different titles, keywords and descriptions that correlate with the content on each page. This may consist of highlighting, using bold, Italic, underline, hyperlinks and specific keyword placement throughout the body of your site while holding the readers attention.

• Convert site to XHTML. Search Engines tend to crawl sites in XHTML more accurately than sites in traditional HTML. Programming in XHTML is more time consuming than regular HTML, but it will payoff in the long run.

• Site Submission. Submitting your site to reputable directories such as Yahoo and DMOZ will help speed up the recognition of your site’s content by the search engines.

• Link Exchange. Exchanging links judiciously can dramatically increase the traffic to websites. The more relevant sites you are linked to, the more useful major search engines consider your sites to be. Create Vertical Pages. Creating additional pages will help increase your exposure in search engines. Each page will be specifically optimized for 2-3 keywords/keyword phrases.

Our Packages

Introductory Package

• Site Submission
• Link Exchange
• Content Updates (2 per month – submitted by client)

$179.00 per month (2 month minimum)

Enhanced Package

• Site Submission
• Link Exchange
• Content Development (500–650 words for 1 new key words)
• Content Optimization
• Content Updates (4 per month – submitted by client)

$369.00 per month (2 month minimum)

Advanced Package

• Site Submission
• Link Exchange
• Content Development (800–950 words for 2 new key words)
• Content Optimization
• >Content Updates (6 per month – submitted by client)
• Convert site to XHTML
• Create Vertical Pages (1 new vertical page per month)

$579.00 per month (2 month minimum)