There is no magic bullet or fast method for getting your law firm's website on the first page of Google. It takes time to build organic search ranking with Google and other major search engines. Don't expect miracles and don't believe companies that promise quick results. If a marketing company is promising you first page results in just a few days or weeks you should be wary of their methods.
There are a number of factors that play into a sites search ranking and it all starts with a well designed website.
Your law firm's website should be free of programming errors and broken links. Many of these errors will not be visible to users or inexperienced website designers. Google's search engine crawlers will notice these errors and they will negatively effect the ranking of your website.
Every law firm website should be properly metataged and labeled with applicable keywords. This should be done during the initial website design.
Your firm's site should also include content relevant to the keywords and practice areas where you seek a high search engine ranking. If you site just contains a list of attorneys and their contact info, the chances of a high search engine ranking are extremely low. Content is king. Make sure you continually add new content to your law firm's website. You should strive to offer visitors useful information that will keep them coming back and lead to a client contact.
Make sure whoever designs your law firm's website understands the principals of search engine optimization. Otherwise, your site might be left in the search engine wilderness.



