Purchasing domain names similar to those that you are already using can be extremely beneficial to your online marketing program. There are two primary reasons to purchase additional domain names.

First, you want to stop competitors from taking a domain name similar to your own. In these instances the best method is to purchase the domain and redirect it to your existing site. It may also be beneficial to purchase additional extensions of your current domain names i.e. .net and .biz. If you are simply redirecting the new domain to your existing site you should not need to pay for hosting or create an additional web page.

The second reason to purchase additional domain names is to create a vertical site page. This allows you to cast a wider net with search engines. You would need to create a new home page with unique content for each new domain, but the links within that homepage would direct the visitor back to your existing site. You can use this method to capture niche practice areas. By creating a home page dedicated to such a niche practice area you address a new audience that might not find your site otherwise.

Contact PrimeLegal LC today for more information of vertical websites and domain strategies.