When searching for an attorney online, potential clients often contact multiple attorneys. While many are hunting for the best price, equally important is the amount of time from their contact to the attorney's response. If you don't get back to them quickly you might lose your window of opportunity.
Make sure you are not the only one receiving contact emails sent through your website. Make sure your legal secretary or office manager is also getting a copy. If you are out of the office or busy, you should have a procedure in place so someone can call the potential client and set up an appointment for you to speak with them directly. It is important to have a firm wide policy regarding client contact. This means everyone should know what to do when someone contacts the firm. Make sure you leave a block of time open for appointments with potential clients and keep your administrators and legal assistants informed of your schedule.
If you have a blackberry or iPhone, make sure you are receiving client contact emails on the devise. If you are waiting for court or have time while out of the office to check emails and return calls, do it. Don't waste your investment in web advertising by missing out on client contacts. Remember, response is everything.
